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Celebrating 30 Years of Texting Makes Brand Awareness Soar

As the Social Media Account Supervisor at Bospar, I spearheaded a social media strategy for Infobip, a global cloud communications platform driving connected experiences throughout the customer journey. To increase awareness of Infobip's prominence in global communications and highlight its technological capabilities, Bospar developed a robust integrated communications campaign centered around the 30th anniversary of the first text message. The campaign resulted in top-tier media wins and a surge of social media engagement and followers.

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Project Overview

  • Achieved 183 online media placements and secure two major network broadcast placements.

  • Increased Infobip's share of voice (SOV) from 4.5% in November to 36.9% in December among six key competitors.

  • Grew Infobip's North American social media followers by an impressive 51% in one year.

  • Garnered over 100,000 campaign social media impressions, significantly expanding visibility in the North American region.

  • The campaign generated over 4,000 social media engagements, indicating high audience interaction and participation.

Creative Strategy & Execution

Public Relations​

  • Collaborated with the sender of the first SMS, Neil Papworth, to join Infobip executives in livestreamed fireside chat, generating media buzz and increasing awareness of Infobip's SMS capabilities.

  • Designed a survey that revealed statistics about when, where, and how Americans use texting.

  • Secured media interviews and coverage such as Jimmy Kimmel Live and The Today Show.

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Social Media

  • Launched a LinkedIn thought leadership series with Infobip executives to affirm industry credibility and educate people on the capabilities and prevelance of Infobip's technology.

  • Crafted visually compelling social cards and animated videos, ensuring the digital narrative aligns with Infobip's brand while strategically amplifying media wins.

  • Introduced an interactive SMS contest, offering a free trip to Croatia, strategically deployed across Instagram, Facebook, LinkedIn, and X (formerly Twitter), broadening Infobip's reach across diverse platforms.

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Results

  • Achieved 183 online media placements and secured two major network broadcast placements.

  • Increased Infobip's share of voice (SOV) from 4.5% in November to an impressive 36.9% in December among six key competitors.

  • Grew Infobip's North American social media followers by an impressive 51% in one year.

  • Garnered over 100,000 campaign social media impressions, significantly expanding visibility in the North American region.

  • The campaign generated more than 4,000 social media engagements, indicating a high level of audience interaction and participation.

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