Hi! I'm Joe Lavis,
a results-driven marketing communications professional helping brands move beyond the scroll and craft digital narratives that resonate.
With seven years of experience developing and executing effective integrated communications strategies, I am adept at leveraging diverse channels to build brand awareness and grow engaged online communities. I've worked with organizations of all types, from startups to Fortune 500 companies in the healthcare, fashion, finance, retail, technology, and travel industries.
Skills
Social Media Strategy
Specializing in B2B and B2C social media strategy for brands and executives, I lead impactful paid and organic campaigns, coupled with adept content creation and copywriting for cohesive brand communication.
Community Management
As a seasoned community manager, I've successfully driven employee engagement in internal corporate communities and overseen public forums for heightened brand visibility and connection.
Influencer Marketing
Navigating influencer marketing, I've successfully managed relationships, crafted program proposals, organized impactful influencer trips, and directed compelling campaigns to elevate brand partnerships.
Client Relations
With five years on the agency frontlines, I excel in client relations and account management, deftly handling up to 20 clients and showcasing expertise in onboarding, expectation management, delegation and leading interactions.
Platforms & Tools
Social Media Platforms
Facebook
Instagram
LinkedIn
TikTok
X (formerly Twitter)
YouTube
Social Media Management
Sprout Social
LinkedIn Analytics
Meta Business Suite
Buffer
Hootsuite
Falcon.io/Brandwatch
Collabstr
Admin/Project Management
Asana
Google Business Suite
Microsoft Teams
Slack
Photography & Design
Canva
InDesign
Photoshop
Email Marketing
Constant Contact
Mailchimp
Wordpress
Hubspot
Public Relations/Media Monitoring
Business Wire
Cision
Muck Rack
Meltwater